Food Labelling Claims


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    Food Labelling Claims

    Go Beyond the 'Clean Label'

    The relentless shift to transparency and what many call the 'clean label' movement in the food world. This focuses on using fewer ingredients and also being very clear about their origins. Many household brands are adding their support. This broad trend is enabled technology-driven transparency about products and their supply chains and 'Millennials', who are regularly demanding good behaviour from their suppliers. But Millennial consumers aren't the only ones driving the transparency train. All generations have access to more technology and businesses are raising the bar on what they expect from their supply chains. So let us help you in the challenge for greater transparency helping you to answer tough questions like;

    • What is every ingredient in your product, why is it there,
      and what does it do, exactly?

    gelatine speciation, gelspec, meat speciation, origin of animal products, halal

    Today's consumers are always looking for more. They want to know what is in their food and drink, not just what isn't. The trend towards clean labels is clear - and in turn this means natural ingredients, like Gelatine are now and becoming more an essential component of food and beverage products - today the global gelatine market in 2015 had a volume of approximately 405 kilotons and is projected to reach a value of 450 kilotons by 2018. This growth is driven by a number of factors from a widening application scope such as dietetic food (like weight management products) to its pure technological properties. Our new GelSpec service uses LC-MS/MS - which detects multiple tryptic peptides as markers for confirmation - to identify the gelatine peptides from different species. Using a large suite of peptide biomarkers of origin, our newly developed and tested method is the most comprehensive service on the market in order to determine the animal origin of a finished gelatine or gelatine-based product. The method is based on High Sensitivity Accurate Mass Spectrometric analysis of pepitides in the products. We then use a large proprietary database of mass spectrometry data, which has been developed in order to specify the animal of origin (ruminant or porcine).

    gelatine speciation, gelspec, meat speciation, origin of animal products, halal, ms, mass spectrometry, NMR

    This gelatine identification method is more reliable and more sensitive than any current published techniques. This method is incredibly accurate in identifying the origins of the gelatine using high resolution, high sensitivity mass spectrometry to detect minute differences in amino acid sequence of the gelatine protein from different species, vital for accidental or fraudulent blending of animal products from different species, detecting gelatine in mixtures down to 0.5% (W/W) or less.

    Take the recent breaking headline that has unsettled many vegetarians and vegans alike as well meat lovers of the use of fish swim bladders (Isinglass - a fish gelatine) which has been used for over a century as a fining agent to make beer clearer and brighter, ultimately making the beer more appealing to buyers. Please contact

    [You must enable JavaScript to see this email address]
    to discuss our methods to detect gelatine in beers.

    Consultancy - if you have questions about gelatine speciation, further development, market acceptance, the regulatory environment, please contact us. Our business is made up of senior scientists who have broad and deep experience in the authenticity arena that we can bring to bear on your research project which goes beyond analysis and scientific expertise.

    GelSpec - Gelatine Speciation Webinar

    Register for our webinar with Helen Grundy (Protein Biochemist), discussing the new gelatine speciation service that uses high resolution, high sensitivity mass spectrometry to detect minute differences in the amino acid sequence of the gelatine protein belonging to different species.

    Date: TBC

    Time: TBC

    • Discussion on how the method can be used to substantiate labelling claims
    • Aggressive processing during manufacture destroys DNA and protein structure, meaning DNA and antibody based methods are unsuitable
    • Religious sensitivites around the species from which gelatine in food was derived
    • Large proprietary database of gelatine peptides
    • To register click below

    Gelatine Species Determination

    GelSpec - Gelatine Speciation Service

    A new exciting gelatine species determination and identification service is now available. Using a large number of peptide biomarkers of animal origin, GelSpec is more comprehensive than other methods.

    • Build consumer trust with accurate product labelling
    • Vital for the growing Halal and Kosher markets
    • Offer greater transparency to detect accidental and fraudulent blending of meat and animal products from different species

    Telephone: +44 (0)300 100 0323


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